Helping business leaders scale with purpose.
Ikigai Impact helps you grow your profit, cash, and impact, without the overwhelm.
As a certified Scaling Up coach and former Chief Operating and Impact Officer, I work with founder-CEOs and leadership teams who are scaling something real and feeling the weight of it.Not just the business pressure. The personal pressure.The gap between how things look from the outside and how they actually feel on the inside.That gap is where I work.

The world doesn’t need more businesses.
It needs better businesses.
Businesses that solve real problems.
Businesses that create value without leaving people behind.
Businesses that are commercially disciplined, strategically aligned, and led with conscience.
Because when the right business grows well, the impact ripples outward - through teams, families, communities, investors, and the future it helps shape.
That’s why Ikigai Impact exists.
Why Ikigai Impact exists
I started Ikigai Impact because I believe business can be one of the most powerful forces for good, but only when it is led with clarity, maturity, and intention.
Too many leaders are carrying the weight of businesses that have outgrown the systems, rhythms, and leadership habits that got them here.
From the outside, things may look successful. Inside, it can feel messy: cash flow pressure, team misalignment, founder dependency, unclear priorities, and the quiet fear that growth is starting to cost too much.
My work is about helping leaders build businesses that perform well, scale sustainably, and remain worth giving their lives to.

What I believe about modern growth:
Purpose and profit are not opposites.
The strongest businesses know how to create both.
Clarity is a growth strategy.
When leaders and teams know what matters most, execution gets faster, calmer, and more consistent.
Impact is not an afterthought.
When it is embedded in how a business operates, impact builds trust, attracts great people, and supports long-term value creation.
Leadership growth drives business growth.
As leaders become clearer, more grounded, and more effective, their businesses tend to follow.
I’ve sat in the seat. That’s why I do this work.
20+ years across strategy, scaling, investment, and governance
I’ve worked with businesses from the boardroom to the operating floor, helping leaders navigate growth, complexity, and change.
The thread through all of it has been simple: helping people find clarity, act with intention, and build businesses that grow without losing what matters most.
Board
Experience
Served as a Non-Executive Director at EdventureCo, Elevate Money, and Arowana Impact Capital, shaping investment strategies and governance across purpose-led companies.

Scaling Businesses by Growing People & Purpose
Led funding strategy, streamlined capital structures, and shaped a culture of growth — aligning investor value with deeper purpose and leadership transformation.

Former Chief Operating & Impact Officer at Arowana
Led the company’s B Corp certification, investor engagement, and operational strategy, aligning purpose with performance and steering through complex market conditions.
Embedding Values into Culture & Performance
Led a cultural and leadership shift at Arowana to align values with business strategy — improving team engagement, hiring outcomes, and achieving a 4.9/5 Glassdoor rating.
Why I chose the name
Ikigai Impact?
Ikigai is not about neat answers.
It is about building a life, and a business, that feels worth living.
In its deeper sense, ikigai can be found in the people, practices, and moments that bring meaning, aliveness, and direction to life.
That is what drew me to the name.
Because I believe the best businesses are not built on growth alone. They are built when people are clear on what matters, connected to the work they are doing, and able to grow in a way that is sustainable - commercially, operationally, and personally.
For me, Ikigai Impact is about helping leaders build businesses that perform well and still feel worth giving their energy to.
Not just more successful on paper.
More aligned. More alive. More meaningful in practice.
Impact is the effect we have.
Ikigai is what keeps that work alive.
Scaling Up with Ikigai Impact
Business growth. Real alignment. Human sustainability.
Scaling Up coaching
For those who’ve hit a ceiling
You’ve got momentum, but something’s in the way — complexity, misalignment, or simply a lack of time. We use the Scaling Up framework to unlock sustainable, strategic growth.

Financial foundations & cash clarity
For businesses under pressure
When cash is tight, clarity matters most. We focus on stabilising your cash flow, identifying waste, and creating a clear plan to regain control — fast.

Exit readiness & value acceleration
For owners planning their next move
Whether you want to exit in 1 year or 5, we help you build a business that’s valuable, investable, and ready to sell — even if you're not ready to walk away yet.

Strategic reset workshops
For businesses navigating complexity and competing demands
When everything feels urgent and nothing feels clear, it’s time to reset. We bring leaders together to clarify priorities, align on strategy, and build a focused path forward.

What I love & how I arrived here
Scaling up isn’t just an external journey — it starts within.
From a young age, I was driven by curiosity and a desire to make sense of the world.
Growing up in Malaysia, I saw firsthand the stark contrasts of inequality and opportunity — experiences that shaped my belief that business should be a force for good.
Years later, when I became a father, everything changed. I stepped away from my corporate career to focus on what truly mattered: connection, growth, and purpose. I became a certified Parenting-by-Connection Instructor and immersed myself in understanding human behaviour, emotional intelligence, and the building blocks of trust and resilience.
It turns out, the same principles that strengthen parent-child relationships — active listening, emotional regulation, autonomy — are the very same that build high-performing teams and world-class leaders.
As I began working with CEOs and business leaders, I saw it again and again:
When leaders grow, their businesses follow.
Business growth is intimately tied to leadership growth. It’s not just about having a sound strategy — it’s about how well a leader can align their team, communicate their vision, and lead with clarity, courage, and purpose.
That’s why I take a whole-of-leader approach: helping you scale your business while also strengthening your leadership from the inside out.
"Business growth starts within. When leaders grow, their companies thrive."



Ready to build something extraordinary?
If you’re a business leader ready to scale with impact, let’s talk.
Book a discovery call
Let’s explore how we can work together.
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