The Why Us? self-check
If your organisation disappeared tomorrow, who would miss you, and why?
Most leadership teams can't answer that in a sentence. Not because they're not good at what they do, but because crowded markets make everyone look the same. Take the 2-minute self-check and find out how different you really look.
Think differently. Then act on it.
- 7 statements, 2 minutes
- Your score, and one thing to do this week
- A free guide with the 7 lessons behind it
How different does your organisation really look?
Seven statements, two minutes. Score each one from 1 (not at all like us) to 5 (absolutely like us). Be honest, it only helps you.
Where to start
Your two lowest scores are the best place to begin. Each one matches a lesson in the guide, and comes with one small action you can start this week.
Get the full guide, free
Pop in your details and I'll email you Why Us? 7 Lessons From 17 Books on Standing Out in a Crowded Market, with the stories, the exercises and a copy of this self-check to do with your leadership team.
7 lessons from 17 books on standing out
I went looking for the best thinking on how to stand out, and pulled out the 7 lessons that kept coming up from some of the top authors on strategy, positioning, marketing and creative thinking. Each one comes with a real story, a question for your next leadership meeting, and one small thing to do this week.
- Real stories from IKEA, Red Bull, charity: water, Who Gives A Crap, Buffer and more
- A "Do this this week" action and workbook pages after every lesson
- The Why Us? self-check in print, to score as a leadership team
- A reading list if you want to go deeper
Who's behind this
I'm Benn Lim, founder of Ikigai Impact. I work with CEOs and leadership teams of purpose-driven businesses, social enterprises and not-for-profits. I started in banking and wealth management, spent time as a stay-at-home dad, then rose to COO and Chief Impact Officer of a global investment group, where I led us through B Corp certification. Now I'm a certified Scaling Up coach. I can read a balance sheet, and I can read a room.
Tell me about your organisationYour self-check scores are saved anonymously to help me understand how for-purpose organisations see themselves. If you sign up for the guide, I'll only use your details to send it and a few short follow-ups. Unsubscribe any time.
You've scored yourself. Want to see how you score from the outside?
Why Us? in 10 Sessions starts by reading your website next to your 4 or 5 closest competitors and showing you, honestly, whether you stand out, look blurry or blend in. Then it helps you do something about it, in your own Claude or ChatGPT.
Intro rate: A$49 + GST, a one-time fee, for the first 10 people.
See how it works