The Why Us? self-check
If your organisation disappeared tomorrow, who would miss you, and why?
Most leadership teams can't answer that in a sentence. Not because they're not good at what they do, but because crowded markets make everyone look the same. Take the 2-minute self-check and find out how different you really look.
- 7 statements, 2 minutes
- Your score and where to start, straight away
- A free guide with the 7 lessons behind it
How different does your organisation really look?
Seven statements, two minutes. Score each one from 1 (not at all like us) to 5 (absolutely like us). Be honest, it only helps you.
Where to start
Your two lowest scores are the best place to begin. Each one matches a lesson in the guide.
Get the full guide, free
Pop in your details and I'll email you Why Us? 7 Lessons From 17 Books on Standing Out in a Crowded Market, with the stories, the exercises and a copy of this self-check to do with your leadership team.
7 lessons from 17 books on standing out
I went looking for the best thinking on how to stand out, and pulled out the 7 lessons that kept coming up from some of the top authors on strategy, positioning, marketing and creative thinking. Each one comes with a real story and a question to take to your next leadership meeting.
- Real stories from IKEA, Red Bull, charity: water, Who Gives A Crap, Buffer and more
- Workbook pages to write on after every lesson
- The Why Us? self-check in print, to score as a leadership team
- A reading list if you want to go deeper
Who's behind this
I'm Benn Lim, founder of Ikigai Impact. I work with founders, CEOs and leadership teams of for-purpose organisations, from not-for-profits and social enterprises to purpose-driven businesses and B Corps. I spent over a decade advising private clients on wealth and investments, then nearly a decade in venture capital and private equity, before becoming a certified Scaling Up coach. I can read a balance sheet, and I can read a room.
Tell me about your organisationYour self-check scores are saved anonymously to help me understand how for-purpose organisations see themselves. If you sign up for the guide, I'll only use your details to send it and a few short follow-ups. Unsubscribe any time.
