Why Us? in 10 Sessions
Why should anyone choose you over everyone else?
Most purpose-driven leaders can't answer that in one honest sentence. Their website sounds like their competitors'. Their pitch sounds like everyone's. And good people pick someone else, not because they're better, but because they were clearer.
Why Us? in 10 Sessions helps you find your real answer, and then put it to work.
It runs in your own Claude or ChatGPT Project, at your own pace, over about three weeks. A short email from me each morning keeps you moving. And at the end, you and I sit down for a 30-minute debrief.
Think differently. Then act on it.
- About 15 minutes a day
- 10 sessions over about 3 weeks
- 30-minute debrief with Benn
Intro rate for the first 10 people. You'll need a paid Claude or ChatGPT account.
Who it's for
CEOs, founders and leadership teams of purpose-driven businesses, NFPs and social enterprises. You know you do good work. You're just not sure people can tell you apart from the rest.
How it works
- Day 0The AI gets to know you and your business, and gives you a BEFORE score.
- Days 1 to 7One lesson a day, each ending with one small thing to do before tomorrow. Small actions, real conversations, no theory for the sake of it.
- Day 8Pulling it together. Your "only we" statement, a one-page summary and your next 90 days.
- Test weekYou take it out into the world. Five people, five questions. Three competitors' websites. One story, one number, one example of proof.
- Day 9Put it to work. Your new words, how you'll measure it, and your AFTER score.
Each day takes about 15 minutes.
What you get
- A setup kitEverything your AI Project needs, ready to go in 10 minutes.
- A short email every morningFrom me, so you keep moving.
- The Why Us? guide23 pages, 7 lessons from 17 books on standing out.
- A 30-minute debriefYou and me, at the end, to talk through what you found.
Why I built it
I'm Benn, a Scaling Up certified coach. I work with leaders of purpose-driven organisations who want to grow something that lasts. Before coaching, I spent 20-plus years in investment markets and 10-plus years scaling and leading businesses, including as COO and Chief Impact Officer, where I led our B Corp certification.
I built this because I kept seeing great organisations lose to louder ones. Then I ran it on myself, twice. It's why my website and LinkedIn now say something different.
Intro rate
After that, US$149.
10 sessions, daily emails, the guide and a 30-minute debrief with me.
Join now, US$39Not for you after Days 0 to 3? Full refund within 7 days.
Questions
Do I need a paid AI account?
Yes. You'll need a paid Claude or ChatGPT account, around US$20 a month. The free versions don't have what the program needs.
What if I miss a day?
Pick up where you left off. Just type the next day into your Project. The emails keep coming, but there's no penalty for going slower.
What if it's not for me?
Do Days 0 to 3. If it's not for you, email me within 7 days of joining, tell me what didn't work, and I'll refund you in full.
What happens after I pay?
You'll get an email from me within a few minutes. Reply "in" so my emails reach you, and your setup kit arrives an hour later.
